When you need to alert of something to a group of people instantly, there is no better way to do it than using bulk SMS. Bulk SMS marketing has been a steady form of generating regular audience engagement drive meaningful results and create long-standing connections with customers.
With the availability of high-end marketing channels that integrate the advances of new-age technology such as AI, leveraging on this form of marketing for improved results has become more profitable. Today, we will discuss some of the most relevant and pinpointed strategies around bulk SMS.
• What is bulk SMS
• How to generate better audience engagement using bulk SMS?
• How to improve your bulk SMS engagement program?
The term bulk SMS refers to sending regularized form of SMS to a selective set of audiences instantly. The purpose of sending SMS that is bulk could be for marketing, information purpose. The benefits of sending bulk SMS are many. SMS is read than any other form of marketing thus it generates better audience engagement.
Using SMS, you can connect with your audiences holistically. Bulk SMS has been known for generating true value. Because an SMS is personal form of communication, and serves as a real-time, two way communication, you can effectively send marketing messages clearly. It generates better value and can reach to people wherever they are; breaking the limitations of geographical boundary.
You can schedule it, you can necessarily track it using delivery reports and you can send bulk SMS messages from computer. Bulk SMS is cheaper than phone call, takes less time to send a message than to dial a number.
When it comes to generating better audience engagement using bulk SMS, some of the core things that you should take into consideration include the following
• Pinpoint your audiences - Make a comprehensive search about who your audiences are, and then gradually narrow down on to the list using their preferences
• Learn what is the good time to send SMS- When it comes to sending SMS, one of the most useful things you need to know is to learn the timing that is good for sending SMS. Sending SMS at a proper time multiplies the chance of someone’s reading it and thereby the message gets attention
— Test: Use some samples and test which type of bulk SMS are being read mostly. And based on the result, make sure to use the one that is popular.
— Improve: After measuring result, one of the things that as a marketer you should focus is to improve your campaign by constantly learning.
Using the services of Broadnet - your trusted SMS marketing partner, you can send effective bulk messages to your audiences. Broadnet has been a leading service for many that want to leverage on bulk SMS for greater audience attention. Click here for more!
BroadNet Technologies is an international leading Business Messaging Solution Provider. It’s joined the GSMA as an Associate Member also it has been awarded certification to the ISO 27001:2013; BroadNet Technologies has been a pioneer in the use of SMS-messaging service across global markets since 2003 thus widening its range of products and services to include Bulk SMS, A2P SMS, HLR Lookup Service, SMSC Gateway, SMS Firewall, Web Solutions, and Mobile Applications . The company has over 200 employees and it is working with over 60,000+ satisfied global clients. It is one of the largest international networks in telecommunications business worldwide
• Website : Broadnet
• Skype 24/7: broadnet-sms
• E-mail : firstname.lastname@example.org